Wednesday, July 27, 2011

Liquidating the Human Exchange

Last week the Borders Group, parent corporation to the chain of Borders Books, Music, Movies, Borders Express and Waldenbooks was going into liquidations, and all of its remaining stores would be shuttered by the fall. For anyone paying attention, the writing was on the wall back at the start of the year, when the company went into bankruptcy, and most folx were aware of the hole the chain would have to dig itself out of in order to regain some semblance of solvency. Attempts to sell came to naught this summer, and so the booksellers have headed to demise after almost 40 years in business.

There have been a lot of reasons for Borders' end bandied about for a good couple of years, since the company has steadily lost money since something like 2006. The long and short of it was, the book industry is changing quite a bit, and Borders didn't adapt to those changes much.

That said, does the end of the Borders Group mean the likely demise of the big box book store? Media and entertainment superstores like Tower, Media Play, FYE, even Blockbuster have rapidly faced distinction in the 2000s, and it is all too plausible the notion of the super-sized book store is likewise going the way of the dodo, as Amazon dominates the book retailing market, and the market, much the same way as the music industry shifts towards a digital dominance.

Unfortunately, it says something more than a little sad about modern culture's communal nature: we don't have one anymore.

I for one am going to miss Borders. Yes, it was a 'big box' store, but if you're going to succumb to corporate megaliths, at least you could enjoy some culture. There was something genuinely pleasant about going into a virtual labyrinth of books of inordinate variety, browse to one's content, grab a coffee, spend a third of one's paycheck (okay, that one just belongs to me before I started paying for a house), and have a genuinely mellow and enjoyable afternoon or evening.

Yes, folx have complained all along that the big box bookstores were largely responsible for killing off independent book sellers, and there is some truth to that. Years back here in Buffalo, there were all sorts of small to moderate bookstores, catering to all sorts of genres or markets, from Village Green, to Outland, to the Buffalo Book Sellers in the Northtown Plaza. Today they're few and far between.

It's possible, with the demise of so many big-box media stores, the sole survivor will ultimately be, surprisingly enough--the niche market mom and pop book stores. We've witnessed similar events in music retail. Big box stores have steadily died out for years, while many smaller retailers met their sad fates as well. But, for example, here in Buffalo, the stores that survived, were record retailers who have managed to eke out, and carve out a small, yet dedicated niche. One that will likely stick around for some time. The Record Baron in Kenmore, NY has, and continues, to make its name as a haven for vinyl record collectors. A vinyl collector is already as niche as you can get, and while the consumer base is small, it's not likely to get any smaller. Granted, these tiny stores could fall victim to a seriously bum market economy, but as is evident this decade, size can't prevent that problem either. In fact quite the opposite may be true; mom and pop retailers have already been accustomed to running a fuel mixture that's as lean as it can get.

So the survivors in the Buffalo book stores may wind up being places like Talking Leaves, who have stuck it out all these years. Even if they don't choose to follow the digital wave, they and other small bookstores may survive as collector's niches in the same manner as vinyl record stores have. This may mean a lengthy future for the likes of Old Editions downtown. We should be so lucky, if for only a few semblances of locations where people congregate and exchange not just money, but human ideas. The saddest thing missing in music nowadays was the rapid rate of exchange between actual human beings, not just trolls bad-mouthing artists or albums on an anonymous iTunes review. I don't want the book world to fall victim to being just a set of Amazon ratings, as useful as they can be.

The death of Borders of course makes a lot of people wonder about the likes of other big slugger stores, like Barnes & Noble. B&N had been smart enough to go on-line almost in lock step with the rise of Amazon back in the '90s, and they weren't too slow on the draw in coming up with and marketing e-reader technology to keep from falling behind on the digital revolution. They may survive for at least another 5-10 years. But unfortunately, I always prefered shopping at Borders.

I like Barnes & Noble just fine, sure, but it never felt like the place a bona fide bookworm would hang if they're going to choose to hang in a big box mecca. To me, Borders just felt more book geek friendly. B&N instead always comes off as a place where a soccer mom who wants to appear well-read would go. A lot of national critics nit-picked that Borders staff was too young or not knowlegeable enough, but c'mon guys. One blogger noted that you'd never find a Borders employee who could tell you who won the Pulitzer this year. My response was, I'M a guy who reads a friggin' TON of books, and I couldn't give you the answer to that either!

And so, with the announcement made, the trek to oblivion began. This past weekend we walked into the Orchard Park location of Borders, the liquidation sales already at a fever pitch. the was busy, seriously so, though not on a gradiose levels more than the stores in our area generally ever did. That was the thing, we still had quite a few people in the local stores shopping and buying all along.

There was, however, a discernible pall over the mood of the store, which would on ly be expected. A mix of dread you feel, just after the death of an elder relative, or after they've been moved into a home; when the family members start turning out the closets and drawers in their house, picking through the flotsam and jetsam of a full life, in search of things they can claim as useful to themselves.

In the case of the store, it wasn't yet in a state of full-on disarray; closing sales have usually been going on over a week before a death-tolling store starts really looking like a picked over carcass. However, there was a maudlin, scavenger-y vibe going on, and it made me vaguely sick to my stomach, even as I participated in the carrion-feeding myself. I dare say, it won't likely take our area stores very long before they've shuttered permanently, at least at the pace the grave-robbing was going this weekend.

The sentimental side of me remembered all the Sunday afternoons I used to do writing homework there, or the Christmas shopping, or just the general post-work-shift-I-hate-my-life retail therapy spent among the shelves, and was overcome with a shudder of defeat.

The real defeat came from the chalk-board still hovering above the already-closed, and mostly emptied coffee kiosk. Scrawled in yellow chalk, the crew from the counter wished to thenk their regulars, and give a fond farewell. but it felt like a note from the dead, still hanging after the apocalypse.

Saturday, July 23, 2011

Off the Mat: The Heat Machine

Time to spend a little time with what is likely my biggest guilty pleasure....

In pro wrestling, there is a strange kind of industry-speak that derived from the secretive con-artist origins of the "sport". Way back, as legitimate wrestlers toured the circuits, they commonly wound up performing at carnivals, festivals, circus attractions, et al. where they inevitably began crossing paths with the nefarious sorts who usually operate in those environs. Back in those early days, wrestling was still a legitimate professional sport. It was also usually pretty boring. Matches could sometimes go for three hours, with combatants basically clenching each other in the middle of the mat and not doing anything. Even when they were doing something, fans could barely tell they were doing anything. Basically, if any of you are old enough, and were paying attention enough to the UFC's earliest days, before they came up with a round system, a judging system, or any stand-up rules...well, you know how dull this type of sport can get.

It was only a matter of time, of course, before the carnival hucksters explained something to the wrestlers: "If you scripted the matches some, and played up the action like theater instead of sport, you'd sell a lot more tickets." Thus, the pro-wrestling as we know it today (i.e. "sports entertainment") was soon born. Along with it, that secretive code-speak used among its practitioners: carney talk.

In pro-wrestling carney, there is a set of booking practices designed to create and maximize a dramatic story arc. Every match tends to promote an 'angle' or storyline. The dramatic arc is designed to take place, usually, over a series of matches. Just like fiction, you have a protagonist (usually 'the babyface'), an antagonist('the heel'), the resulting conflict, and, if done properly, a climax and resolution. The climactic match is usually one with a more action packed stipulation ("This one is hair vs. hair!"--"The loser must leave town!!!"), where the stakes are high, along with the drama. Carney strippers used to call their third act (the one where they 'Take it all off!') the 'Blow-off', so naturally, so did the wrestlers.

The key to the drama is really how much the fans can get behind the face character, and how much they can really despise the heel. This is called 'getting over.' When a heel had a crowd really good and riled up, it was called 'getting heat' from the crowd. Soon, 'heat' and 'pop' from the crowd was the indicator of how well the performers were doing.

Sometimes the performers might need a little help though. Heels and promoters would often 'plant' people in the crowd for the heel to have confrontations with (one of the most famous tropes is for a child to hold a sign declaring devotion for his hero babyface, only to have the heel march up, snatch it from his hands, and tear it up in front of the youngster's now tear-soaked eyes--fans used to each this shit up). 'Building heat' was a tough and sometimes experimental skill set, which often depended on the changing sensibilities of the audience. One crowd in Minnesota might lose their shit if you called Fran Tarkinton a fag. Another crowd might not budge if you turned and punched someones grandma. You never knew.

Then technology got involved, and things got weird. That weirdness, amazingly still goes on today. You see, wrestling never really reached its golden age until it was televised. It didn't really, REALLY reach its gift for the con, until something called 'pre-recording' came along. When that came along, we have the entrance of what became known as the artificial Heat Machine. Today, it's called 'Canned Heat'.

I'm amazed it took me as long to notice it, but the first time I caught wind of Canned Heat was watching an episode of WCW Thunder back in the '90s (like I said, can't believe it took me that long). This was during the spectacular rise of Bill Goldberg as a superstar, a guy who was legitimately big, legitimately strong, legitimately at least semi-tough--and legitimately un-skilled. Looking back, for all his charisma, he couldn't talk a promo for shit, he had about four total moves in the ring (all of them inordinately stiff and therefore brutal looking), and if the match went past five minutes, he'd probably have 'blown up' (in carney, that means to run out of gas, become too exhausted to perform properly).

The powers that be looked at a guy who could pretty much make folx want to shit their pants when he marched out to the ring, and had to figure out how to get this guy over, when he couldn't perform for shit at all once inside the ring. The answer? Artificial heat--in any way shape or form. First, promoters put him in squash match after squash match (a 'squash' is a match where the performer you're trying to 'push over' goes in the ring and basically kicks the shit out of some hapless victim assigned to 'do the job' for him). With each stunningly short victory, Goldberg became known as an unstoppable monster, an irresistible force that no one could dare get in the way of). The 'Winning Streak' replete with exagerrated numbers ("How'd he go from 32-0 to 49-0 in only four days?") was a means of building heat. But that still wasn't quite getting the deal done.

Unlike WCW Monday Nitro, which was aired live, Thunder was generally a pre-recorded show. You could edit out the gaffs, make more ordinarly moments look a little more extraordinary...and you could tweak the sound edit. Enter: Canned Heat. As Bill Goldberg stalked ruthlessly out to take on his next victim, an audible roar of "Gooooooldberg!....Goooooooldberg!" emanated from the crowd. It was illustrated as part of the phenomenon. This big, scary, mean bastard had won over the crowd. And it was mostly bullshit. When you actually watched the crowd, especially when shot behind the wrestlers in the ring...nobody was doing anything. The roar seems like it can be heard from all over the arena, yet there isn't a single fucking person opening their mouths out there. In fact, it almost looks like no one hardly gives a shit.

Eventually, the heat machine actually worked. After weeks of showing matches of Goldber with the canned heat of his named being screamed from the rafters, crowds figured that was actually what they were supposed to do, and started doing it legitimately. THEN the producers were smart enough get the camera on them as often as possible.

It's basically a tool to fool the unobservant television viewer. Much like artifically inserted cheering between tracks on a live concert album, it's a notion of 'keying' the audience in on the excitement, whether the excitement is there or not. It's also more prevalent in wrestling than you think. All year ESPN Classic has been airing old episodes of 'AWA Championship Wrestling' from back in the late '80s, and the amount of canned heat used to sell the product of a promotion that was clearly dying a painful death makes its imminent demise all the more painful to watch now. As the arenas became more and more empty, seated mostly of old folx and special-ed classes (not a stretch) who were likely given the tickets for free to simply TRY to put an audience in the building for taping (another common aspect of the heat machine, BTW); it just made the canned heat all the more flagrant and pathetic. I don't how I never spotted it as a kid back then.

Unfortunately, Canned Heat lives on, even though it's a very old trick, one smarter viewers and wrestling fans can generally spot in a second today. So, when it's spotted, it's usually regarded as a very dismal sign of things not going well for the promotion. Exhibit A: Spike TV's current episodes of 'iMPACT Wrestling'--formally branded as TNA (Total Nonstop Action), the promotion decided to brand itself after the name of its show this year as another example of a perennially hapless promotion forever grasping at straws. TNA has been a promotion always placing a distant second to the virtual monopoly that Vince McMahon's WWE product has had on the industry for the last decade. Its existence was once built largely on sheer spunk, the ability to hire talent often shirked by McMahon (which is considerable), and its promotion of what it called the 'X Division' (highly choreographed wrestling devoted greatly to what are called 'high spots' in a style often comparable to Mexican Lucha Libre wrestling).

Recent years have drifted away from that notion. Money was spent hand over fist in search of gimmicks, angles and booking that made it look like a lukewarm version of WWE. Hulk Hogan was infamously brought on to help run the creative teams, even though the guy never ran a book in his career. In spite of every attempt to garner more attention, the results have proven more and more futile. Enter: the Heat Machine.

Until recently, TNA (now iMPACT Wrestling) did nearly all of its recording and pay-per-views at the Universal Studios facility dubbed the iMPACT Zone, nestled in the heart of Universal's Orlando theme park. As a means of filling the studio for its twice-weekly tapings, the promoters merely had to open its gates to the general theme park populace. While audiences got in for free (since nowadays gate sales rank a distant third or fourth in importance to things like TV ratings, PPV buy rates, and merchandise sales), thus assuring an always full studio, Orlando did wind up providing a pretty hardcore base of genuinely interested fans. Free or not, if enough of the hardcore fans got in, the (admittedly modest) studio arena could get plenty loud. Often, remarkably, in spite of not even requiring Canned Heat, production never figured out how to take advantage. The sound on the recording was, amazingly, rather low-key.

Nowadays, in an attempt to 'spread the word' (I GUESS), iMPACT Wrestling has recorded many more episodes outside of the iMPACT Zone. Problem is, now you don't have your hardcore audience to show excitement (even if you can't hear it). And so, you guessed it, producers started canning the heat. I can't tell you how often you can watch an episode, where the heel walks in, I see half a dozen folx out there with their arms raised--and they're cheering!-- amongst a crowd of dazed seeming drones of apathy, while the canned heat of incredibly fake sounding boos seems to rain down from, apparently, nowhere.

Want to smell failure? Sniff an iMPACT show nowadays.

For the record, canning heat has been regarded as a mainstay of wrestling recordings, even if things were considered on the right track. It just becomes more feeble and apparent when the audience is clearly not reacting. Wrestling forums claim that iMPACT has been canning its heat all along (which strikes me as funny, considering how badly they once must've done it, no one recognizing much vocal crowd reaction after all, even when they were visibly pretty animated). It's also said WWE, taking a lesson from their tapings in the 80s (which were remarkably successful without requiring 'piping it in' as its called) has been canning the shit out of its 'Smackdown!' tapings for a while now. Ratings for WWE programming have dipped over the years (mixed martial arts garners more of an audience now), but are by no means unsuccesful. It seems producers, with the luxury of a taped episode, simply can't resist piping a little extra oomph in.

How do you, however, as a producer, ignore the reticence of a crowd on camera, while you dredge up some absurd sound track that sounds like it's come from a 1938 Nuremburg rally? Do you still regard your TV audiences as this dismally unaware? We've all actually LEARNED the carney, and know what canned heat means, after all. Don't you think we know how to spot it when we see it by now?

Well, as the industry says, 'marks' (people who buy into the program) come in many shapes. Maybe the industry is, perhaps accidentally, in the process of creating an all new type of mark. Maybe it's one like me!

Thursday, July 21, 2011

Google Has Made Me Obsolete

It's time to 'fess up here. I don't think I've ever been really good at all that much in my lifetime. When I graduated with an art degree, I spent about a year buzzing around ignominy plying my trade making comics for an underground band, which lead to t-shirt designs and CD covers, and stuph like that. I don't think I made a red cent off of any of it. I also discovered if I was going to make it as an illustrator, I was likely going to have to spend many more years of working a day-job, spending another ten hours a day hustling for, and trying to deliver, work, and still not likely make a red cent off of it. Somewhere in that stretch, I bailed.

Yeah, I know, for a while, people probably thought I had a reasonably capable singing voice, and as an indie-rock frontman, I could probably offer up at least a modicum of somewhat entertaining theatricality. I even had the work ethic and tireless determination thing down in this line of work. But after ten years of that, especially towards my later twenties and into my thirties, even I had to look myself in the mirror and realize, in the end, I was just a stubby little ex-dork (with little emphasis on the 'ex' in that term) who by then had accumulated too much of a beer gut to ever be proclaimed, in anyone, understanding, a 'rock star.' I didn't bail, the vocation simply bailed on me. Or, more accurately, I failed.

After that, I guess, I took a swing at some sort of notion of writer / journalist, but I can't even claim much line of real talent or accomplishment on that of the game. Stephen King once said: "If you write, and you've sold something you wrote, and the money which you made selling what you wrote has paid one of your bills, I consider you talented." Under Stephen King's criteria, I am not talented.

The one thing, unfortunately (aside from spending my twenties getting drunk at least two or three nights a week) I ever showed any genuine aplomb at was devoting enormous chunks of my ever-atrophying brain to little more than sifting through the detritus of human information, and accumulating a veritable wealth of utterly useless knowledge. I was a conversation stimulator. A pundit / shit-stirrer / hobknobber extraordinaire. I could contribute to nearly any discussion about almost any topic you'd like to cover, at least for five to ten minutes. I frequently could even stand the old trope "Running an inch deep but a mile wide" on its ear some. I could run 100 wide...and maybe a foot and a half deep. I could be the backbone of your party or dinner conversation, as long as you kept the Irish whiskey under three glasses, otherwise I'd probably piss someone off.

I've been a smart guy. It's just been for the most useless of stuph. In no sort or discipline did I amass any sort of knowledge that might make me (gasp) marketable, let alone employable. As result, my rather blue-collar workplace and paycheck was almost inevitable, no matter if my nickname in many places was "Professor". Plenty of people used to say they'd choose me as their "lifeline" if they somehow got on "Who Wants to Be a Millionaire". I just joked I was priming myself for one day making the longest run on "Jeopardy!" (I still haven't got on).

Still, even while all this shit I've managed to learn, and, quite implasibly, keep stored in my memory banks--like some 21st century version of Frank Herbert's race of Mentats in the Dune books--has never made me any scratch in the bank, some could argue it, at least, made me some sort of interesting human being, and a likely important contributor to the ongoing human discussion.

Then Google came along. And more importantly than just Google, people started walking around with SmartPhones all the time, which, at the touch of a button, could now access Google. Once, it at least took the discipline of making a point to sit down at your computer, and LOOK SHIT UP, and then remember it for the next time it became remotely pertinent to a conversation. Once the SmartPhone species of technology came along, the one flimsy barrier that separated me from any inordinate cavalcade of the myriad Drones of society now utterly ceased to exist.

So here you see me. A human artifact. Like the transistor radio, or the printing press, or the guys who used to cobble shoes by hand, I have been passed by. Human society needs me no more, because a fucking phone with some widgets and apps can do more than I spent years of my life honing my brain to be capable of.

I sure hope I can get on that short list of "Jeopardy!" applicants next year. Otherwise, I'm a fuckin' dinosaur.